Category Archives: Fashion

Quality First, Price Second

It’s never too late to reflect on the idea of quality versus price in consumer products, especially when the hectic shopping season approaches. The finding of some studies across the web and in academia that perceived quality and actual quality both ranked near the top of the importance list is not surprising and this is what I will be talking about in this post.

There aren’t lately a lot of clothing and footwear companies that have enter new territories when it comes to product quality. In-house repar has become a service offered by these companies in order to encourage customers to fix their damaged items as it will save these items from being thrown in the garbage. Another more creative activity which other companies have begun to adopt is to resell old, used items. By cancelling this culture of getting rid of an item after it’s worn for a period of time, these companies have inspired their customers with a sense of recycle and renew that draws attention to the quality side of their business. In this context, being “old” is a value which customers of these companies praise and are proud of telling.


Matt LaBarge, a Store Manager at Happy Feet Plus store in Clearwater, FL, told the story of a customer which have bought a pair of Finn Comfort footwear in 1998 and which returned in the spring of 2013. This customer was there to ask for a resole for his 15 years old Finns. The Store Manager was a bit skeptical because of the relative freshness of this customer’s shoes which looked to be no more than six months to a year old only. What was more surprising is that it was only the third resole that this customer was about to buy since he bought them from HappyFeet 15 years ago. He also added that there was no need for special care other than just the occasional polish.

Many shoes stores are offering in-house repair service for footwear brands like Finn Comfort and Birkenstock. This is an indication that these brands produce quality shoes as most of the parts of these shoes stay intact. In many cases, purchasing a pair of expensive,quality shoes, which you can repair after years, ends up ends up with a lower cost than three medium quality shoes.


All Wooden Watches

Many people, when imagining a wooden watch, think of a chunky piece of wood. Today, it’s no longer the case. Brands like Treehut, Garwood and WeWOOD have made a entirely a business out of making wooden watches. The Garwood makes all wooden watches, meaning the watch case and the band, while Treehut, in addition to all wooden watches, manufactures watches by mixing wood and leather straps or wood and canvas.

All Wooden Watches Wood Types

700x460_unique_woods_large-300x197Wooden watches manufacturers creatively choose different types of wood. Koa wood, Bamboo, Sandalwood, Ebony Rosewood and many others. Some wood types are stronger than others, but because it’s also fashion, the look is the mainly criteria of choice. Zebrawood on of the most used wood type as it has a unique and appealing pattern that is naturally designed by the creator of the universe. A Zebrawood watch doesn’t require much design additions because it’s already an intrinsic authentic look. The grain found on wood is also a feature that makes a watch unique. Black, Beige, Brown, Chocolate all are colors that can be found on wooden watches.

An All Wooden Watch is Eco-Friendly

These watches have the specificity to be made out of a sustainable material, wood. Many wood watches brands have made the current Eco-Friendliness trend an advantage to promote and help sell their all wooden watches. WeWOOD for example, states it clearly in their slogan that says: “You Buy a Watch We Plant A Tree”. According to WeWOOD, the company have contributed to over 400 000 trees planting worldwide.


Is A Wood Watch Water Resistant

If an all wooden watch has a con, it’s this one. Wooden watches manufacturers have not at this moment found a way to make an all wooden watch entirely water resistant. They call it “Splash proof”. An expression used by watches brands to indicate that the watch only resistant a “Splash” of water and that you can’t swim or dive with it. A splash of water in real life means while washing your hands or when it’s raining. This will not bother many people because not everybody is engaged in a regular swimming activities. In case someone want to swim, he can simply put the watch aside.

Prices of All Wooden Watches

The prices of “good” wooden watches are between $70 and $300 most of the time. I’m talking here about well known watchmakers. You can also find prices lower than that, but as you know this is most of the time an indicator of the poor quality. I personally stumbled upon wood watches costing %20 and they were a clear copy of known brands like Garwood and Treehut, so beware.

Finally, I would say that wooden watches are coming back, but not as an gift item offered in romantic occasions, but as a real piece of fashion that you can proudly wear with even a formal suite.

Invicta Pro Diver Watches

The Invicta Pro Diver is the name of a collection by the American watchmaker having in mind to produce watches designed for sea divers and water sports fans. As for all respected diver watches, Invicta Pro Diver timepieces are capable to endure being submerged deep in the sea and has a high water resistance which is 200 meters.
While the very high price of the Rolex Submariner is what holds many watches fans and collectors, the Invicta Pro Diver watches are here to make the dream come true (nearly). These watches are an inexpensive alternative of the Submariner which you can’t tell difference while standing far from the wearer’s wrist. And this is not a very poor copy of the Rolex but a decent copy that, when considering the price, is a real success.


Invicta Pro Diver Design

Let’s start with the Bezel. The Unidirectional bezels are another specialty of the diver watch as they are designed to count elapsed time as well as time remaining which is very important for divers when they are underwater and must get out of it after a specific duration. It’s useful to take a look at the bezel markers every five minutes so that you can be aware of the elapsed time. Why unidirectional? One of the main reasons is that in the case the bezel has rotated accidentally, the duration counted will only be longer than what is really and which is an intelligent security feature.
Invicta is famous for its flame-fusion crystal with which most of its watches are equipped. In order to be protected from scratch and shatter, the Pro Diver watches use either this one or the sapphire coated crystals while some cheap models from the same collection are equipped with mineral crystal also shatter proof but are lower in terms of protection compared to flame-fusion and sapphire crystals.
Most of Invicta Pro Diver watches are made of stainless steel both the level of the case as well as the band. The stainless steel is a corrosion resistant material which is important to resist salt water. On other Pro Diver models, you find a rubber band also called polyurethane strap and that also has some positive features like endurance and firmitude.

Pro Diver’s Water Resistance

When you talk about divers watch you implicitly mean water resistant. In order to be labelled as such, a good divers watch must be capable of enduring submersion between 660 to 980 ft. Even though you don’t intend to go as deep as 660 feet in water, this figure is imperative in order to be certified water resistant because watchmakers test for resistance is done in static water environment. This is why it’s crucial to raise the water resistance to that level because in reality conditions are more extreme than in a regular test environment. To produce a watch which resists 660 ft. as well as difficult conditions, the whole structure must be solid and capable to endure intense pressure.


Screw Down Crown

The screw down crown is common feature of the majority of Invicta Pro Diver watches. This is another feature related to water resistance as it provides resistance against water infiltration inside the watch. In order to function as it should, the screw down crown should be tightly screw down before getting in water. On many Invicta watches, the water resistance is not active if the crown is not screw down and the warranty will void.


I think the Pro Diver will remain the most popular Invicta collection of all. It has all the ingredients of a decent watch, a nice design, not so big only 40mm wide in case, 200m water resistant, many watches in the collection are equipped with a Swiss automatic movement which makes the watch independent of a battery and finally a low price at such point that you can even find a new Pro Diver for under $80.

Nixon Watches Review

Like every fashion item on which opinions differ, Nixon watches are not an exception. So let´s discover together this serious looking watchmaker.
Nixon is American watches brand which was founded in the 90s in California, Encinitas more precisely. Because of its focus on the youth lifestyle, teenagers are the ones who pushed its popularity forward, especially skaters and surfers. Watches are not the only product which Nixon manufactures, shirts wallets and headphones are also other items which are produced by the American brand which now is owned by Billabong (still surf/skate scene). Some people are accusing the brand of not being elegant and unable to fly under the radar. Nixon’s effort to come with creative designs is noticeable.

Nixon Movements

Nixon has also attempted recently to integrate better movements in all of their timepieces and which are mostly Japanese or Swiss movements. They have series of full Swiss automatic watches. One of these is the the classy Nixon automatic II A209 and which watches connoisseur suspects it to to be ETA 2824-2 25-jewel movements or possibly the Sellita SW200 clone. This Nixon watch model is one of the expensive one out there.

A Popular Nixon Watch

One of the popular Nixon watches that has got attention is the Nixon Banks. Eventhough the movement is not very appreciated by some. Another con of this one is that it has individual tiny battery running each dial which means the 3 have to be replaced, and sometimes, all at different intervals of time. This ends up to be a costy watch like many other Nixon watches. But the Nixon Banks is a very elegant modern watch.
I was surfing on the net this morning and stumbled upon an article in askmen in which was a question from a watch knob saying that he wanted a watch that’s around the same price range as Nixon but as stylish as their watches. This person was a woman wanting to buy her husband a watch for his birthday. The answer from the post author was really funny making stating that Nixon doesn’t deserve attention which I don’t agree with. This guy and like many fashionistOS, is probably comparing Nixon to major, expensive, brands like Rolex.
Nixon has got a great attention of the public, forums users are even posting an entire thread dedicated to their watches to discuss the quality and features of them. That said, they are very nice looking timepieces worthy of attention and there a lot of discounts out there on these watches that will encourage you to try one of them.